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John Philpin's avatar

Pretty sure that Kodak’s decision emerged from a fundamental misunderstanding of what business they were in. They thought it was film.

Dr Dani Chesson's avatar

I see it a little bit differently. They dominated film and didn’t want to lose that position. Digital presented potential cannibalism … that uncertainty nudged them to stick to what they know. Like with most of these things it’s never one single action that is the cause, it’s usually a culmination.